All companies have a culture that is created by its owners.  The culture tends to evolve over time especially in the early stages of company growth and development. As the company has success it determines what is driving the success and begins to focus on those issues.   

One of the major reasons for company growth is the hiring of the right people for the positions needed in the company. A company culture is a set of values and practices that are shared by its current and new employees. 

Company culture is important because it can make or break your company. Companies with a culture that is aligned to their business routinely outperform their competitors. If you have a high customer referral rate, for example you should determine what the primary reason for it.  If your research shows, your customers respond, very well to the level of customer service you think they should receive; your level of customer service will become the culture for your company.

The next step is to convince your employees about why this culture is important to them and to be sure, to hire new employees who value the same thing.  Many companies find their culture changes because a long-term employee has left and the replacement is considerably different.  Be sure to hire people that have technical skills and the ability to accept your company culture. 

Source: John Mathis, Owner/President, Keyline Company, Inc. All rights reserved worldwide. Copyright protected.